Augmented Reality Sneakers

 

Adidas just tore the doors off of the entire footwear industry with their brand new uber-cool Adidas Originals AR Game Pack line. Adidas Originals is launching the first-ever augmented reality experience embedded in footwear.

Each Adidas Originals AR Game Pack shoe in the 5-shoe collection has a unique AR code printed on the tongue that, when held in front of your webcam, gives you exclusive access to the virtual Adidas Originals neighborhood. Get this: your kicks control the game. How sweet is that?

Adidas Originals has broken the barriers to the limitation of an iconic shoe. No longer does a sneaker fit the niche of comfort and style, but now it is the key to a whole new virtual world. (ltdmag)


Comments

comments

Leave a Reply

Your email address will not be published. Required fields are marked *