TEDxRotterdam – Julian Oliver – How to improve reality

Julian Oliver provides new and alluring approaches to augmented reality. Augmented reality means creating virtual ad-on’s to what is already there. Recently Oliver started working on new forms of utilizing public space that is already dense with advertisements. Just imagine seeing art all around Times Square instead of advertisements for sport shoes and soft drinks. Or imagine some one entering one of those advertisements for soft drinks and thus adding new message and meaning to what it was before. You could be the one who decides what you want to see or be invited by a – preferably famous – curator to look at his selection.

In a spectacular presentation on TEDxRotterdam Julian Oliver takes a different view on reality.

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